요즘 한국산 믹스커피가 미국을 비롯하여 전세계적으로 또 다른 K-Culture의 아이템으로서 인기를 끌고 있다. 오늘 소개하는 믹스커피는 우리 한인들에게는 설명이 필요 없는 일명 달달이 커피로 잘 알려져 있는 인스턴트 커피의 일종으로서, ARABICASTAR 커피는 미군부대에 제공되는 인스턴트 믹스커피로서, 주요 공략시장은 한인 외 주류 및 멕시칸을 비롯한 다민족시장이라고 한다.

특히, 그동안 1년여의 시장조사의 결과로 미국인들은 우리처럼 100개 이상 담겨있는 대용량 박스 패키지를 꺼려하는 경향이 있어서, 봉지 커피 소포장 8개를 한 패키지로 구성하여서, 리테일 매장의 판매대에 걸 수 있는 걸이식 패키지를 채택하였고, 커피의 맛 또한 기존의 한국 커피믹스의 달달함보다 더 강한 커피 맛으로 만들어서 미국인들의 입맛에 맞는 인스턴트 커피를 한국에서 만들어서 들여오고 있다.

미국 스타일의 패키지 디자인을 채택하고 있는 ARABICASTAR커피의 권장 소비자 가격은 시장상황에 따라서 5불 50에서 6불 50까지 판매될 것으로 예상하고 있다.

K-POP, K-FOOD에 더하여 K-CULTURE 기호 식품의 대표 주자로서 자리매김하고 있는  ARABICASTAR 믹스 커피를 미국 전역에서 홀세일 또는 디스트리뷰터로 참여할 벤더 사장님들을 모집하고 있다고 한다.

비지니스에 참여하실 분들은 아래 연락처로 상담하면 된다.

Wholesale Distributer Contact : 714-745-2838

www.bettercoffeeus.com

The Korean Coffee Trend You Need to Know About

by ANN BABE , published FEB 15, 2018

In South Korea, stop into almost any business or office, and, along with the friendly employees, a selection of instant coffee packets will be there to greet you. No coffee pot or brewing time necessary — just a hot water dispenser. Outside of the workplace, instant coffee is offered at restaurants and homes across the nation, and sold in small paper cups from vending machines at many convenience stores, gas stations, transit hubs, and even street-sides.

The flavors run the gamut, ranging from americano and latte to cappuccino and mocha, with most packets containing a mix of coffee, sugar, and powdered creamer.

Most importantly, the coffee mix packets are convenient. It’s their supreme simplicity that’s secured their place, even amid a caffeine scene very much increasingly influenced by in-house roasters and trendy café chains, in the country’s coffee culture. While outings to cafés are sometimes seen as special or social, instant coffee is for everyday life, whatever it might entail.


And of Koreans who travel or emigrate, many report a feeling of “coffee-sickness” (like homesickness) for their beloved packets.

If you’re new to Korean instant mixes, it’s likely you’ll find them to be overly sweetened, especially if you take your coffee black. For this reason, you could choose to cut your cup with brewed coffee or steamed milk, or use just three-quarters or half the packet. Some Koreans say they like to pour instant coffee over ice cream, affogato style.


For me, just like many of my food and drink experiences while living in South Korea, instant coffee wasn’t love at first taste. It was a slow, patient process. I found the stuff to be stomach ache-inducing and shunned it for its brewed counterpart.

But as the months and years passed, Maxim became a cherished ritual in my life as an English language teacher, reliably punctuating my workdays every 8 a.m., 1 p.m., and 4 p.m.. Just as other smells and tastes trigger memories — fast-food hamburgers that remind me of summers with Grandpa, deep-fried funnel cakes of the state fair, Jagermeister and Red Bull of my sophomore year of college — so too will Maxim coffee always take me back to teaching English in Korea.

#MIX COFFEE #KOREAN MIX COFFEE #INSTANT COFFEE #PX COFFEE #ARMY COFFEE